This week our lesson was all to do with the different ways persuasion can be used online, and especially in a community environment.
Before this lesson i had never even contemplated that persuasion techniques could be implemented over the internet, im not really sure why this is but i suppose it was because i like to think i am independant and that i make my own mind up about what i choose to do.
So know that i thought about all of this i decided to look at a few of my own communties that i was a part of, to try and make out whether they were indeed been persuasive or not, and if so for what purpose.
MoneySavingExpert
Well to start with this community was on the handout sheet as an example of a persuasive community. I have been a member here for quite a while and now i do agree that it can be very persuasive. One of the main things that this community does is make you want to keep checking the forums constantly for the latest bargain!
From analysing this forum i have also found out that people can use this in a very big way for their own financial gain. A lot of the time people from businesses will come into the "Quick, Grab it While You Can" board and post their latest offers, these are not necessarily cheap bargains but people will still go and visit the site and many will purchase these items as they are persuaded it is a good deal (because someone has posted it in the forum).
eBay
People who see eBay advertised and on the tv see only one side of the story, the happy buyer with their new item and the happy seller with money. Now with eBay's feedback policy where you can see the buyer/seller's previous dealings, so if someone has a good high feeback score then this persuades even more that you will be dealing in a safe and trustworthy environment and this also gives people a feeling of "reward", this gives the user something back and shows to other users that they are a good "eBayer", but this can be far from the truth!
For a start people can "fake" their eBay feedback and also the services eBay provides for sending/receiving payment can be used "unethically". For example people can order an item and pay through Paypal (eBay's online payment facility) but if they do not recieve the item and the person they sent the money to is not a "confirmed" Paypal user then you cannot claim your money back. Needless to say that sellers on eBay can send an item and once the buyer knows it has been send they retrieve their money back and the seller is left with nothing.
So while eBay promotes and persuades its users with being safe this is far from the truth!
I have done a quick search on google and listed below some relevent websites on information regarding types of persuasion and how it is used online:
http://www.informationblast.com/Persuasion_technology.html
OnlinePersuasionChapter.PDF